Fraym
Fraym is an AI-powered workspace that guides teams from rough product hunches to a structured audience strategy. It generates jobs-to-be-done, messaging angles, triggers, and objections — exportable as Notion, Google Docs, Markdown, or PDF. Built for startups, product marketing, UX research, and consultants.
The problem
Most teams describe their audience in adjectives — ambitious, modern, forward-thinking. The result is positioning nobody believes, campaigns nobody clicks, and a product that's vaguely useful to everyone and urgently useful to no one. 73% of product teams can't name the trigger their best customer had last week.
What we're building
Fraym is an AI-assisted workspace that turns the messy hunches in your head into a sharp, sharable audience strategy. A guided flow walks you through structured prompts, then AI synthesizes jobs-to-be-done, messaging angles, triggers, and objections. Export to Notion, Google Docs, Markdown, or PDF — formatted and ready to ship. Built for early-stage startups, product marketing, UX research, and consultants.
Where it's at
Live at fraym.ch. Free to try with no credit card required. Export-ready audience strategy in 30 minutes.